{"title":"Latest Creations","description":"","products":[{"product_id":"lift-me-up","title":"LIFT ME UP","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003eLIFT ME UP captures the force of the sun, From the first golden ray to the last lingering glow.\u003cbr\u003eThis floral-amber fragrance channels the sun’s revitalising energy to awaken your senses and uplift your spirit. Whether you’re seeking stress relief, a burst of summer vibes, or simply a brighter outlook, LIFT ME UP is your gateway to an instant lift in mood.\u003cbr\u003eA scent that soothes and empowers, elevating your mindset to a sunnier, more luminous version of yourself.\u003c\/p\u003e\n\u003cp\u003eNotes of Ylang-Ylang, Bergamot, and Magnolia burst with intensity, while an overdose of Musk fuses with the skin, releasing waves of warmth and vitality. The richness of roasted Tonka beans and Vanilla adds addictive depth, creating a sun-kissed perfume that feels like a never-ending summer.\u003c\/p\u003e\n\u003cp\u003eBacked by science. Driven by emotion.\u003cbr\u003eDesigned to energise, empower, and connect.\u003cbr\u003eLet the sunshine in — and keep summer alive all year long.\u003cbr\u003eAll our fragrances are unisex and made in France.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"INITIO Parfums Privés UK","offers":[{"title":"90ML","offer_id":56742854361469,"sku":"NINLI0005SP","price":285.0,"currency_code":"GBP","in_stock":true},{"title":"50ML","offer_id":58182688899453,"sku":"NINLI0015SP","price":220.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/8391\/5572\/files\/LIFTMEUP_PACKSHOT_VF.png?v=1763734755"},{"product_id":"sugar-blast","title":"SUGAR BLAST","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eHit the blast. Feel the charge.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eSUGAR BLAST embodies the expansive side of joy: warm, playful and delightfully regressive.\u2028A return to pure pleasure, free from restraint. More than a sweet indulgence, SUGAR BLAST reimagines the gourmand fragrance. This ambery gourmand composition delivers an instant surge of pleasure, transforming both skin and inner state into an exhilarating playground of sensation. The emotional impact of SUGAR BLAST: neuroscientific measurements reveal a strongly positive emotional response, indicating that the brain registers the experience as deeply pleasurable while maintaining a balanced level of activation.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eThe result: a feeling of joy that is uplifting, expansive and long-lasting. SUGAR BLAST is not your typical candy crush. It is a sophisticated gourmand creation designed to ignite the senses and deliver an immediate hit of dopamine — awakening a state of playful confidence and irresistible pleasure.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eAll our fragrances are unisex and made in France.\u003c\/span\u003e\u003c\/div\u003e","brand":"INITIO Parfums Privés UK","offers":[{"title":"90ML","offer_id":57898337403261,"sku":"NINFJ0001SP","price":275.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/8391\/5572\/files\/SUGARBLAST_packshotPNG_fc69447c-45d9-4c5b-96c1-56e465ee9066.png?v=1773052801"},{"product_id":"wild-rush","title":"WILD RUSH","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eFlip the switch. Own the rush.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eWILD RUSH expresses joy as propulsion. An inner ignition that is immediate, bold and unstoppable.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eA surge of energy that moves from within, awakening confidence and drive.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eMore than a classic aromatic fragrance, WILD RUSH reinvents the fougère. This aromatic fougère composition releases an electrifying wave of energy, activating both skin and inner drive in a powerful surge of sensation.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eThe emotional impact of WILD RUSH: neuroscientific measurements reveal a strong emotional activation, associated with confidence, engagement and drive.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eThe result: a feeling of energy that is dynamic, empowering and instantly invigorating.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eWILD RUSH is not a fragrance that lingers. It moves.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eA sophisticated aromatic fougère designed to fire up the system and unleash an immediate rush of confidence and energy.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eAll our fragrances are unisex and made in France.\u003c\/span\u003e\u003c\/div\u003e","brand":"INITIO Parfums Privés UK","offers":[{"title":"90ML","offer_id":57898827415933,"sku":"NINFJ0002SP","price":275.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/8391\/5572\/files\/WILDRUSH_packshotPNG_27d6e0bc-adb9-4af2-8170-9f364a61fbb4.png?v=1773053779"}],"url":"https:\/\/uk.initioparfums.com\/collections\/latest-creations.oembed","provider":"INITIO Parfums Privés UK","version":"1.0","type":"link"}