{"title":"SUPERCHARED","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eTHE SUPERCHARGED COLLECTION TRIGGERS JOY IN MANY FORMS, AS A RUSH, A SPARK, A WAVE. A SENSATION THAT MOVES THROUGH THE BODY, LIFTS THE MOOD, AND OPENS THE SENSES. FEEL IT. SHARE IT. LET IT SPREAD.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"sugar-blast","title":"SUGAR BLAST","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eHit the blast. Feel the charge.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eSUGAR BLAST embodies the expansive side of joy: warm, playful and delightfully regressive.\u2028A return to pure pleasure, free from restraint. More than a sweet indulgence, SUGAR BLAST reimagines the gourmand fragrance. This ambery gourmand composition delivers an instant surge of pleasure, transforming both skin and inner state into an exhilarating playground of sensation. The emotional impact of SUGAR BLAST: neuroscientific measurements reveal a strongly positive emotional response, indicating that the brain registers the experience as deeply pleasurable while maintaining a balanced level of activation.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eThe result: a feeling of joy that is uplifting, expansive and long-lasting. SUGAR BLAST is not your typical candy crush. It is a sophisticated gourmand creation designed to ignite the senses and deliver an immediate hit of dopamine — awakening a state of playful confidence and irresistible pleasure.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eAll our fragrances are unisex and made in France.\u003c\/span\u003e\u003c\/div\u003e","brand":"INITIO Parfums Privés UK","offers":[{"title":"90ML","offer_id":57898337403261,"sku":"NINFJ0001SP","price":275.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/8391\/5572\/files\/SUGARBLAST_packshotPNG_fc69447c-45d9-4c5b-96c1-56e465ee9066.png?v=1773052801"},{"product_id":"wild-rush","title":"WILD RUSH","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eFlip the switch. Own the rush.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eWILD RUSH expresses joy as propulsion. An inner ignition that is immediate, bold and unstoppable.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eA surge of energy that moves from within, awakening confidence and drive.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eMore than a classic aromatic fragrance, WILD RUSH reinvents the fougère. This aromatic fougère composition releases an electrifying wave of energy, activating both skin and inner drive in a powerful surge of sensation.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eThe emotional impact of WILD RUSH: neuroscientific measurements reveal a strong emotional activation, associated with confidence, engagement and drive.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eThe result: a feeling of energy that is dynamic, empowering and instantly invigorating.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eWILD RUSH is not a fragrance that lingers. It moves.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eA sophisticated aromatic fougère designed to fire up the system and unleash an immediate rush of confidence and energy.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eAll our fragrances are unisex and made in France.\u003c\/span\u003e\u003c\/div\u003e","brand":"INITIO Parfums Privés UK","offers":[{"title":"90ML","offer_id":57898827415933,"sku":"NINFJ0002SP","price":275.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/8391\/5572\/files\/WILDRUSH_packshotPNG_27d6e0bc-adb9-4af2-8170-9f364a61fbb4.png?v=1773053779"}],"url":"https:\/\/uk.initioparfums.com\/collections\/supercharged.oembed","provider":"INITIO Parfums Privés UK","version":"1.0","type":"link"}