{"title":"CELEBRATE LOVE","description":"","products":[{"product_id":"absolute-aphrodisiac","title":"ABSOLUTE APHRODISIAC","description":"\u003cp\u003eEvery person has a unique Absolute - a primal instinct that, once awakened, releases a remarkable power. In the alchemy of scent, opulent Vanilla, Musk and Castoreum merge to embody the true essence of an aphrodisiac.\n\nAs it melts on your skin, radiant white flowers and rich Amber enhance its irresistible warmth, while Vanilla and Musk weave a sensual aura. The animalic touch of Castoreum adds a provocative edge that awakens your instincts and ignites passion.\n\nWith ABSOLUTE APHRODISIAC, explore your inner depths, uncover your primal instincts and awaken your authentic self.\n\nAll our fragrances are unisex and Made in France.\u003c\/p\u003e","brand":"INITIO Parfums Privés UK","offers":[{"title":"90ml","offer_id":39812908646452,"sku":"NINAB0003SP","price":270.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/8391\/5572\/files\/ABSOLUTEAPHRODISIAC_MasterProductPackshot_0_73288121-e841-4185-b3fd-58cff2b756c3.png?v=1763734842"},{"product_id":"side-effect","title":"SIDE EFFECT","description":"\u003cp\u003eFrom the first drop, SIDE EFFECT seizes the senses, sending a shiver through the body. Desire awakens, senses blur, and a magnetic tension ignites the mind, inflaming intentions. As seduction intensifies, raw attraction becomes inevitable.\n\nDefined by a hypnotic blend of Tobacco, Vanilla, Rum, and Cinnamon, enhanced by Hedione, this enigmatic night perfume captivates effortlessly.\n\nIts seductive formula disrupts even the most attuned senses, unveiling the leathery, animal, and woody facets of the Vanilla Bean. The result is an aura of magnetic attraction, endowing the wearer with an almost otherworldly appeal.\n\nAll our fragrances are unisex and Made in France..\u003c\/p\u003e","brand":"INITIO Parfums Privés UK","offers":[{"title":"90ml","offer_id":41194470211636,"sku":"NINCB0001SP","price":275.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":43567298805812,"sku":"NINCB0011SP","price":205.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/8391\/5572\/files\/SIDEEFFECT_MasterProductPackshot_22866b8d-ecb8-4f69-9c0a-493b27e22327.png?v=1763734836"},{"product_id":"musk-therapy","title":"MUSK THERAPY","description":"\u003cp\u003eClose your eyes and let your emotions flow. MUSK THERAPY invites you on an olfactory therapeutic path. Creamy White Sandalwood fuses with an indulgent dose of White Musk and Pink Musk to create an addictive, velvety harmony. White Magnolia ignites your pleasure receptors, while vibrant Cassis invigorates the spirit with its energising zest.\n\nA true mood enhancer, MUSK THERAPY clears a path to ultimate relaxation and profound well-being. A sublime blend of nature’s finest, it bridges the gap between the physical and emotional bodies, leaving a trail of serenity and pleasure in its wake.\n\nAll our fragrances are unisex and Made in France.\u003c\/p\u003e","brand":"INITIO Parfums Privés UK","offers":[{"title":"90ml","offer_id":39812915593268,"sku":"INLI0002SP","price":285.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":43567302180916,"sku":"NINLI0012SP","price":210.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/8391\/5572\/files\/MUSKTHERAPY_MasterProductPackshot_f38645b0-7de6-4a1f-b7da-3a6b0864b390.png?v=1763734817"},{"product_id":"oud-for-greatness","title":"OUD FOR GREATNESS","description":"\u003cp\u003eOUD FOR GREATNESS embodies the natural essence of Oud wood, treated with majesty and raw intensity. This bold formula, delicately veiled with Patchouli and Musk, exudes the power of nature and leaves a trail of undeniable grandeur.\n\nIn this composition, the essence of Oud is perfected and handled with power and elegance. The fragrance is strikingly structured and naturally captivating, enhanced by the fresh vibrancy of Lavender and the warmth of Nutmeg and Saffron.\n\nA captivating and thrilling creation, OUD FOR GREATNESS invites us to dream boldly and turn aspirations of greatness into reality.\n\nAll our fragrances are unisex and Made in France.\u003c\/p\u003e","brand":"INITIO Parfums Privés UK","offers":[{"title":"90ml","offer_id":41168082894900,"sku":"NINBG0001SP","price":320.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":43567306244148,"sku":"NINBG0011SP","price":235.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/8391\/5572\/files\/OUDFORGREATNESS_MasterProductPackshot_81965927-4752-43f2-863e-9d49362475b4.png?v=1763734809"},{"product_id":"oud-for-greatness-neo","title":"OUD FOR GREATNESS NEO","description":"\u003cp\u003eThe result of a masterful alchemy between the forces of nature and neuroscience, NEO is a powerful concentrate of essences revealed by the active properties of 'neuroscents'.\n\nThe psychoactive molecules of Oud enhance mental clarity and emotional depth, while the synergistic combination of Lavender and Bergamot soothes and strengthens the mind. Balsam Fir brings positive energy, boosting confidence and determination. Together, these dynamic notes amplify the power of the fragrance, taking it to new heights of strength and allure.\n\nLike a flash of light, this dazzling fragrance reveals your innermost nature, creating a charismatic and ultra-fluorescent aura that captivates everyone around you.\n\nAll our fragrances are unisex and Made in France.\u003c\/p\u003e","brand":"INITIO Parfums Privés UK","offers":[{"title":"90ml","offer_id":43567953084468,"sku":"NINBG0004SP","price":320.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/8391\/5572\/files\/NEOOUDFORGREATNESS_MasterProductPackshot_a99fd5b8-8a42-4c71-b336-490fd5c3183e.png?v=1761250896"},{"product_id":"atomic-rose-duo-hair-perfume-and-body-cream","title":"ATOMIC ROSE DUO","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThe Atomic Rose ritual is a seductive layering experience, from skin to hair. The body cream melts into the skin, leaving it velvety soft and infused with the scent of Turkish and Bulgarian roses, while priming your aura.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThen, the hair perfume takes over. Light and luminous, it diffuses an airy veil of rose, enveloping your hair in an captivating scent. With each movement, a new wave is released, delicate at first, then fiercely addictive.\u003c\/div\u003e","brand":"INITIO Parfums Privés UK","offers":[{"title":"50ml - 200ml","offer_id":56177431150973,"sku":"INATOMICSET11","price":149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/8391\/5572\/files\/DUO_AR_3.png?v=1775047642"},{"product_id":"atomic-rose-duo","title":"ATOMIC ROSE DUO","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cspan\u003eDesigned for those who crave intensity and sensuality, this duo combines the seductive power of \u003c\/span\u003e\u003cspan\u003eAtomic Rose Eau de Parfum\u003c\/span\u003e\u003cspan\u003e with the deeply moisturising touch of the matching body cream. Amplified with Hedione, this ritual isn’t just about wearing a scent, it is about embodying an aura. When layered together, the cream and perfume create an irresistible trail that lasts longer, projects farther and feels uniquely yours.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eAll our fragrances are unisex and Made in France.\u003c\/span\u003e\u003c\/div\u003e","brand":"INITIO Parfums Privés UK","offers":[{"title":"50ml - 200ml","offer_id":56177454743933,"sku":"INATOMICSET10","price":259.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/8391\/5572\/files\/DUO_AR_1.png?v=1775047642"},{"product_id":"musk-therapy-duo","title":"MUSK THERAPY DUO","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eMUSK THERAPY duo is a ritual of reconnection, where scent becomes sensation, and every layer brings you closer to balance. This delicate yet powerful duo blends the soft richness of a nourishing body cream with the transformative aura of the Eau de Parfum.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eWith notes of white Musk, creamy Sandalwood, Magnolia, and vibrant Cassis, it quiets the noise, restores your rhythm and allows serenity to take the lead.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003eAll our fragrances are unisex and Made in France.\u003c\/em\u003e\u003c\/div\u003e","brand":"INITIO Parfums Privés UK","offers":[{"title":"50ml-200ml","offer_id":56199530414461,"sku":"INTHERAPSET10","price":264.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/8391\/5572\/files\/DUO_MT_1.png?v=1775047640"},{"product_id":"musk-therapy-duo-hair-perfume-and-body-cream","title":"MUSK THERAPY DUO","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThe MUSK THERAPY ritual is a path to deep reconnection—where body and emotion find balance. The body cream melts into the skin with a velvety, soothing texture, creating a soft, addictive harmony. It relaxes, hydrates, and prepares you for a state of inner calm.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThe hair perfume extends the experience. Invisible yet enveloping, it leaves a trail that soothes as much as it captivates. Light and elusive, its presence is a paradox—both comforting and subtly magnetic. A scent that grounds you, even as it sets you free.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eTogether, this duo leads you toward serenity, presence, and lasting well-being.\u003c\/div\u003e","brand":"INITIO Parfums Privés UK","offers":[{"title":"50ml - 200ml","offer_id":56199533232509,"sku":"INTHERAPSET11","price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/8391\/5572\/files\/DUO_MT_3.png?v=1775047639"},{"product_id":"oud-for-greatness-duo-hair-perfume-and-body-cream","title":"OUD FOR GREATNESS DUO","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThe OUD FOR GREATNESS ritual is a bold expression of power from head to toe. The body cream envelops the skin in a rich, velvety texture infused with the majestic depth of Oud, nourishing the body and priming your aura to make an impact.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eNext comes the hair perfume, casting a subtle yet striking veil. With every movement, it releases a trail that is powerful and unmistakably magnetic, leaving a lasting impression of greatness.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eTogether, this duo embodies confidence and raw intensity, crafted for those who dare to dream beyond limits.\u003c\/div\u003e","brand":"INITIO Parfums Privés UK","offers":[{"title":"50ml-200ml","offer_id":56199534969213,"sku":"INOFGRTNSET11","price":153.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/8391\/5572\/files\/DUO_OFG_3.png?v=1775047641"},{"product_id":"oud-for-greatness-duo","title":"OUD FOR GREATNESS DUO","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eEmbrace your greatness with the OUD FOR GREATNESS ritual. This powerful duo channels the sacred energy of Oud, combining the intensity of an Eau de Parfum with the addictive richness of a nourishing body cream. It's more than just a fragrance duo; it's an experience designed to elevate your presence, amplify your aura and ignite your confidence with every layer.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003eAll our fragrances are unisex and Made in France.\u003c\/em\u003e\u003c\/div\u003e","brand":"INITIO Parfums Privés UK","offers":[{"title":"50ml-200ml","offer_id":56199536673149,"sku":"INOFGRTNSET10","price":285.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/8391\/5572\/files\/DUO_OFG_1.png?v=1775047642"},{"product_id":"atomic-rose-trio","title":"ATOMIC ROSE TRIO","description":"\u003cdiv class=\"ewa-rteLine\"\u003eThe ATOMIC ROSE ritual begins with the body cream, providing a moment of tactile softness. It blends into the skin with ease, leaving behind the first whisper of rose: subtle, radiant and anticipatory.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eNext comes the hair perfume, light and lingering. It moves with you, leaving a gentle floral scent that grows stronger over time. It is not overpowering, but it is present — an aura that reveals itself gradually.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eAt the heart of this ritual lies the Eau de Parfum. Its intensity is immediate, yet its emotion is nuanced. This is not just a rose, it is a pulse, vulnerability turned bold. Just a few drops and the feeling blooms.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eTogether, the trio creates a layered expression: delicate in touch and powerful in presence.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eUnisex. Made in France.\u003c\/div\u003e","brand":"INITIO Parfums Privés UK","offers":[{"title":"50 ml - 50ml - 200ml","offer_id":56209534976381,"sku":"INATOMICSET12","price":332.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/8391\/5572\/files\/TRIO_AR.png?v=1775047642"},{"product_id":"musk-therapy-trio","title":"MUSK THERAPY TRIO","description":"\u003cdiv class=\"ewa-rteLine\"\u003eSerenity. Amplified.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThe MUSK THERAPY Ritual is a sensory journey inward, a reconnection where body, mind, and emotion align. It begins with the body cream, melting into the skin with a velvety, soothing texture. Gentle yet addictive, it softens and hydrates while preparing you for a deeper state of calm.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThe hair perfume extends the experience, an invisible veil that lingers with quiet strength. Its trail is serene, yet magnetic. Weightless but compelling, it surrounds you with a comforting aura that both grounds and intrigues.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eAt the heart of this ritual lies the Extrait de Parfum. More concentrated, more intense, it unlocks the full emotional power of MUSK THERAPY. Each drop enhances presence, ignites the senses, and invites a moment of pure self-connection.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eTogether, these three creations offer a complete therapeutic ritual, designed to soothe, centre, and subtly radiate from within.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eUnisex. 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Whether you’re seeking stress relief, a burst of summer vibes, or simply a brighter outlook, LIFT ME UP is your gateway to an instant lift in mood.\u003cbr\u003eA scent that soothes and empowers, elevating your mindset to a sunnier, more luminous version of yourself.\u003c\/p\u003e\n\u003cp\u003eNotes of Ylang-Ylang, Bergamot, and Magnolia burst with intensity, while an overdose of Musk fuses with the skin, releasing waves of warmth and vitality. The richness of roasted Tonka beans and Vanilla adds addictive depth, creating a sun-kissed perfume that feels like a never-ending summer.\u003c\/p\u003e\n\u003cp\u003eBacked by science. Driven by emotion.\u003cbr\u003eDesigned to energise, empower, and connect.\u003cbr\u003eLet the sunshine in — and keep summer alive all year long.\u003cbr\u003eAll our fragrances are unisex and made in France.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"INITIO Parfums Privés UK","offers":[{"title":"90ML","offer_id":56742854361469,"sku":"NINLI0005SP","price":285.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/8391\/5572\/files\/LIFTMEUP_PACKSHOT_VF.png?v=1763734755"},{"product_id":"cant-get-enough","title":"CAN’T GET ENOUGH","description":"\u003cp class=\"ewa-rteLine\"\u003eAn endless rush of desire that makes you feel fiercely alive. The essence of this craving? A scent. A scent of flesh and temptation.\u003c\/p\u003e\n\u003cp class=\"ewa-rteLine\"\u003eA Rose, shaken by Pink Pepper. The obsession spills over with a visceral, haunting gourmandise: shameless Caramel, voluptuous Vanilla, and planted right at the heart, Hedione—a spectral molecule that cloaks every note in unreasonable sensuality.\u003c\/p\u003e\n\u003cp class=\"ewa-rteLine\"\u003eCAN'T GET ENOUGH is a fragrance of obsession that keeps you coming back for more—again and again, and again. A hypnotic loop. An insatiable desire. A devouring passion.\u003c\/p\u003e\n\u003cp class=\"ewa-rteLine\"\u003eYou crave this scent beyond reason, rejecting every ounce of restraint and ignoring all forms of moderation. True to its name, it is haunting, captivating, irresistible.\u003c\/p\u003e\n\u003cp class=\"ewa-rteLine\"\u003eAll our fragrances are unisex and Made in France.\u003c\/p\u003e","brand":"INITIO Parfums Privés UK","offers":[{"title":"90ML","offer_id":56781713768829,"sku":"NINCB0006SP","price":275.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/8391\/5572\/files\/PACKSHOT_CGE_MOBILE.png?v=1763734735"}],"url":"https:\/\/uk.initioparfums.com\/collections\/valentines-day.oembed","provider":"INITIO Parfums Privés UK","version":"1.0","type":"link"}