WILD RUSH

WILD RUSH

90ML
90ML
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WILD RUSH

EAU DE PARFUM Diamond Icon Fougère, Aromatic
WILD RUSH - 90ML 90ML
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Flip the switch. Own the rush.
WILD RUSH expresses joy as propulsion. An inner ignition that is immediate, bold and unstoppable.
A surge of energy that moves from within, awakening confidence and drive.
More than a classic aromatic fragrance, WILD RUSH reinvents the fougère. This aromatic fougère composition releases an electrifying wave of energy, activating both skin and inner drive in a powerful surge of sensation.
The emotional impact of WILD RUSH: neuroscientific measurements reveal a strong emotional activation, associated with confidence, engagement and drive.
The result: a feeling of energy that is dynamic, empowering and instantly invigorating.
WILD RUSH is not a fragrance that lingers. It moves.
A sophisticated aromatic fougère designed to fire up the system and unleash an immediate rush of confidence and energy.

All our fragrances are unisex and made in France.

  • Bergamot, Lavender, Vanilla, Caramel, Red Berries, Sandalwood, Patchouli

ALCOHOL DENAT., PARFUM (FRAGRANCE), AQUA (WATER/EAU), TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, LINALYL ACETATE, CITRUS AURANTIUM BERGAMIA (BERGAMOT) PEEL OIL, POGOSTEMON CABLIN OIL, ETHYLHEXYL METHOXYCINNAMATE, LIMONENE, COUMARIN, ETHYLHEXYL SALICYLATE, LINALOOL, BUTYL METHOXYDIBENZOYLMETHANE, PINENE, VANILLIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ROSE KETONES, BETA-CARYOPHYLLENE, CITRAL, GERANYL ACETATE, TERPINOLENE, GERANIOL, CI 14700 (RED 4), CI 42090 (BLUE 1)

For external use only.
Flammable product.

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Beyond Scent, Into Function

Driven by emotion, validated by science, WILD RUSH is a functional fragrance born from a pioneering neuro-olfactive protocol measuring joy in real time. Infused with the JOYDROP complex, it activates the brain’s reward pathways, transforming scent into a measurable expression of energy, confidence, and aliveness.

    Olfactive Notes

    The aromatic fougère reveals a luminous tension between freshness and intensity, delivering an immediate boost of energy and and confidence.

    • BERGAMOT

    • LAVENDER

    • VANILLA

    • CARAMEL

    • RED BERRIES

    • PATCHOULI

    • SANDALWOOD

    BERGAMOT
    LAVENDER
    VANILLA
    CARAMEL
    RED BERRIES
    PATCHOULI
    SANDALWOOD

    THE SUPERCHARGED COLLECTION

    Feel it. Share it. Let it spread.